The importance of English subs to the Japanese

[http://www.otakunovideo.net/wp-content/uploads/2011/02/0-300x225.jpg|300x225px|Pleiades]

Here's how much the Japanese appreciate the importance of the English-speaking audience: Subaru and Gainax added English subs to their Subaru-themed magical girl anime shorts, Wish Upon the Pleiades, one day after the videos were originally released.

These are basically ads. And they're magical girl stories. Given away for free.

And someone between the two companies thinks it's important to let non-Japanese see them.

This wasn't fansubbed. Somebody had to pay money for this.

Someone believes that a magical girl anime will sell Subarus to non-Japanese.

Pardon me while I pick my jaw up off the floor.